I spent a full year on this project with a team of ten other young industry professionals from around the world, building a complete story and schematic package within real-world constraints.
The brief was a concept for a large vacant retail space in a Virginia mall. Since the mall already had brands offering attractions for young families, we went a different direction: an attraction for everyone, centered on food.
It was an incredibly valuable collaboration, with weekly educational sessions led by industry leaders, routine “client” reviews, and presentations at IAAPA. The Immersive Design Academy program made me a more well-rounded professional, and I'd recommend it to anyone.